PUMA and BlACKPINK has announced a significant new partnership with Rosé, a world-renowned female group member of BLACKPINK. She is known for her powerful presence in the K-pop scene and as a fashion icon. Rosé will bring her unique style and perspective to PUMA’s global campaigns.
Rosé will support PUMA’s “Rewrite the Classics” program in her new role, promoting timeless collections like the Palermo and Speedcat. She joins a stellar lineup of PUMA ambassadors, including Rihanna, A$AP Rocky, and Dua Lipa.
Rosé shared her excitement about joining the PUMA family, expressing her eagerness for fans to join her on this new journey.
Maria Valdes, Chief Product Officer for PUMA, stated, “Rosé’s remarkable influence on music, fashion, and culture globally is such an inspiration. Her unique perspective will be instrumental in amplifying PUMA’s “Rewrite the Classics”program.”
Rosé, who discovered her love for music at a young age, has achieved significant milestones with her solo debut album ‘R,’ featuring the hit single “On the Ground.”
Follow PUMA’s Sportstyle journey with Rosé and stay updated with the latest news and releases on their social media channels. Fans of both the brand PUMA and BLACKPINK are excited for this partnership!
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