Daya unveils new single ‘Bad Girl’ with a music video

Grammy Award-winning and multi-platinum artist Daya continues to usher in new music with her new single, ‘Bad Girl’, taken from her forthcoming EP to be released later this year.

Daya’s new single, ‘Bad Girl’, finds the artist confronting her sexuality and identity, the desires that have shaped her, and the common implications of the term ‘bad girl’ itself.

Also read: #NEWMUSICMONDAY: February 2 – 8, 2021

Co-written by Daya alongside JKash, Michael Pollack, Madison Love and Andrew Goldstein, ‘Bad Girl’ was produced by Goldstein and Charlie Puth. The song is taken from her forthcoming EP scheduled for release later this year.

The 22-year-old singer, who is bisexual, says,

“To me, the lyric of ‘bad girl’ can be used in an almost ironic way to play out the ‘problem child’ or archetypal rebel, flipping the script so that a ‘bad girl’ can be anyone who is confident and asserts themselves boldly in the world and doesn’t necessarily have to adhere to the stereotypical bad girl ‘look’. But rather can appear anywhere on the binary from leather jackets & boots to red lips and dresses and pearls.” 

The music video, directed by Clyde Monroe, features Old Hollywood aesthetics with the singer taking a stance on claiming back her femininity.

Set against the backdrop of a club, the setting serves as “a symbolic utopian haven where pressures of conformity simply do not exist and anyone can be free to explore and push the boundaries of gender, sexuality and expression.”

Daya explains,

“I’ve grappled with my femininity for a long time. I didn’t like being called ‘pretty’ when I was younger and wouldn’t generally subscribe to conventional beauty standards. But as I’ve grown into my sexuality and throughout my relationship, I’ve felt more at home in my femininity, physically and emotionally, mainly because my femininity is no longer ‘required’ or defined by being with a man.” 

‘Bad Girl’ follows the release of ‘First Time’ in October of last year.

Since 2016, Daya achieved breakout success with her Gold-certified debut album, Sit Still, Look Pretty, and won her first Grammy Award for the multi-platinum smash hit ‘Don’t Let Me Down’ with The Chainsmokers.

Her music has amassed more than one billion streams on Spotify. The singer-songwriter has collaborated with electronic music artists such as Gryffin, RL Grime, NOTD and Shallou.

In 2019, her songs ‘Forward Motion’ and ‘Keeping It In The Dark were featured as original songs in the film Late Night and the third season of the hit Netflix TV series 13 Reasons Why, respectively.





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