Sony Music Entertainment have launched a new pan-regional label, OFFMUTE, focusing on new and emerging Southeast Asian talent.

OFFMUTE aims to give Southeast Asian recording artists across all genres an opportunity to develop their own music and follow their creative vision.

Shridhar Subramaniam, president, strategy and market development of Sony Music Entertainment, says,

“OFFMUTE is a first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region. That offering is compelling for a new generation of artists in the region and we’re excited to help these artists fulfil their potential in the years to come.”

Sony Music Southeast Asia’s executive vice president, Ariel Fung, adds,

“I am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.”

To celebrate the launch of the new label, OFFMUTE have signed three artists – Filipino singer-songwriter Clara Benin, Indonesian alt-pop sensation Mezzaluna, and Malaysian star liesl-mae.

Clara Benin, with her captivating songs, have amassed more than 25 million streams on combined platforms Spotify and YouTube. She has headlined multiple local and international music festivals, and won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song, ‘I Rose Up Slowly’.

Coming from a strong musical background, Mezzaluna stands out with her deep, soulful vocals and personal storytelling style. The 20-year-old Indonesian singer will be releasing her debut single later this year via OFFMUTE.

Malaysia’s liesl-mae is on the rise within the country’s music scene with her lullaby-like tunes. She plans to collaborate with other artists under the new label. She is also an advocate for mental health, and hopes to use OFFMUTE to educate and raise awareness on the subject.