VALLEY shares DIY music video for ‘hiccup’

Indie-pop group VALLEY have shared their music video for heartbreak tune ‘hiccup’, featuring the quartet at a local skate park.

The song, co-written by Canadian singer-songwriter Lowell (Bulow, Hailee Steinfeld, Madison Beer), takes its title from a person’s frame of mind after a relationship gone wrong.

The band has this to say of the music video,

“‘hiccup’ is the story of a person that you once knew everything about, and they knew everything about you. Maybe you were ghosted, unfollowed, or blocked. Regardless, the time you spent together feels like an illusion and despite your best effort to get over them, a small part of you still wonders what they’re doing now. There are so many breakup songs out in the world already, but this is our truth on heartbreak. The word “hiccup” felt like the right way to title the feeling of a “breakup” visually without being too obvious. Hiccups are like little texts your mind receives with attachments of photos, memories, and locations, where there’s no “do not disturb button’ to help process losing someone. Having those kinda’ hiccups really sucks.”

The track follows the blueprint VALLEY has established for themselves – building a safe-space for listeners to embrace when they’re feeling alone during dark times of lingering negativity and struggles with apathy, using their voices to help Gen-Z normalize much-needed conversations about mental health.

The indie-rock group have amassed nearly 49 million streams on Spotify alone for their self-written and self-produced music, including their EP This Room Is White and 2019 debut album MAYBE, the latter of which features popular single ‘There’s Still A Light in The House’.

Last month, they have released an intimate acoustic rendition of their last single ‘nevermind’ which recently collected 1 million streams on Spotify.

They have notably earned a Juno Award nomination for Breakthrough Group of the Year at this year’s Juno Awards in June, and have shared stages with Canadian singer Lennon Stella and indie group The Band Camino as well as earning a support slot with rising indie pop band LovelyTheBand.

For more VALLEY, check out their music on Spotify below.





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