DJ and activist BLOND:ISH will launch a carbon negative $BYEBYE token, billed as the world’s first ‘Impact To Earn’ Activation, with Bye Bye Plastic Foundation.
International DJ and producer Vive-Ann Bakos, better known as BLOND:ISH, unveiled a partnership with Bye Bye Plastic Foundation during the International Music Summit at Ibiza (Apr. 27-29) with $BYEBYE social token.
Slated to launch in Summer 2022 via the web3 community platform Socialstack, and earned via a $75,000 grant as the inaugural recipient of Socialstack’s Climate Action Social Token Fund, the $BYEBYE social token will mobilize climate action through incentives & rewards, including $25K in crypto.
“The sustainable and circular economy still needs to appear stimulating and incentivizing in our everyday lives in order to win the tide of Climate Change. With a token that rewards environmental actions, we aim to not only gamify, but also effortlessly change the culture that will shape a plastic-free and more regenerative world.”
BLOND:ISH is the first musician to embrace Web3 in this way: launching an impact-driven social token that leverages her network effect for good. This is not the first time she’s launched a social token. Earlier this year she launched $ISH.
Craig Wilson, Climate Collective CEO, says:
“Reversing climate change is a problem that is best suited to Web3. Climate is a mass coordination problem, and Web3 is a mass coordination tool. We are thrilled to support Bye Bye Plastic in activating the music community towards regenerative practices.”
BLOND:ISH recently took to Antarctica where she performed on a cruiseliner as part of “WOW IT’S NOW”, an art-forward climate series by Daybreaker to inspire deeper awe and connection to Earth and the growing climate crisis.
More information on the movement can be found at byebyetoken.com