Looks like we have to keep our eyes on Taylor Swift before we can go full-on Gaga at next year’s Super Bowl.
The 10-time Grammy winner will headline AT&T’s DIRECTV Super Saturday Night concert the night before the 51st annual Super Bowl.
See also: Applause! Lady Gaga is confirmed for next year’s Super Bowl
The performance is part of a multi-year, multi-faceted partnership deal Swift signed with the telecom giant, which includes exclusive performances and other content.
Thanks @ATT, this is gonna be fun pic.twitter.com/dS0qPTIutF
— Taylor Swift (@taylorswift13) October 4, 2016
While AT&T is yet to reveal other details on the partnership, including how long it will last, the “New Romantics” singer’s appearance will mark her debut at the Super Saturday Night festivities. It is also the first of many events and experiences in store for fans.
See also: From Speak Now to 1989: Your Infographic Guide to Taylor Swift’s Tours
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said AT&T Entertainment Group CEO John Stankey. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
The concert will be held in its twelfth year on February 4, 2017, at a custom made venue in Houston, Texas. Fans will have access to tickets through a series of exclusive AT&T promotions and campaigns.
