Watch Ashe’s visually stunning MV for introspective single ‘Save Myself’

The music video sees the American singer-songwriter across a variety of settings around Los Angeles both in black-and-white and color shots, highly reminiscent of a classic Hollywood film.

Ashe has shared her music video for her latest single ‘Save Myself’. Directed by Matthew Dillion Cohen who had previously worked with the likes of Joji, Gus Dapperton, Clairo, among others, the video is shot in multiple locations around Los Angeles and evokes feelings of a washed out, classic Hollywood film.

At several points, the video switches between black-and-white and color shots with Ashe walking and singing in beautiful yet contrasting scenes of daylight and evening. The video reflects the song’s lyrical message which deals with the singer feeling introspective after a failed relationship.

Ashe explains,

“Before we started reaching out to directors, I made a deck of black and white film shots as well as 35mm color shots that I loved and were inspired by. I wanted the video to feel modern but lean into an older Hollywood. Once Matt Cohen sent his treatment through for the video using both black and white and color shots dispersed throughout, along with pitching to shoot on 35mm, I knew we were going to make something really beautiful together. The energy on set was like magic; we had a covid specialist there that helped make everyone feel really safe and yeah, it was a movie… we made a movie.”

‘Save Myself’, out now via Mom + Pop Music, follows the singer’s double EP Moral of the Story Chapters 1 & 2. As of writing, the track has amassed over two million streams on Spotify. Her music pays tribute to her influences Carole King and The Beach Boys. Beach Boys vocalist Brian Wilson had notably called her “a formidable new force in the pop world.”

Ashlyn Rae Willson, better known as Ashe, is known for her wildly popular single ‘Moral of the Story’ which was featured in the Netflix teen romantic comedy film To All the Boys: P.S. I Still Love You, along with having over 345 million streams worldwide. The song was later reworked to feature Niall Horan, with the two recently interacting with over 100,000 fans on Instagram Live.

A graduate of Berklee College of Music, she has toured alongside Lauv and Lewis Capaldi, and has shared the stage with electronic band Big Gigantic at Coachella.





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