The leading Asian-American music label’s third iteration of their ‘Head in the Clouds’ music festival will take place later this year at Brookside at the Rose Bowl in Pasadena, California on Saturday, November 6 – Sunday, November 7, 2021.
88rising and Los Angeles-based concert organizer Goldenvoice have announced the next iteration of ‘Head in the Clouds’ hip-hop and dance music festival will take place on Saturday, November 6 and Sunday, November 7, 2021 at Brookside at the Rose Bowl in Pasadena, California.
The full artist lineup will be announced “later this summer”. Previous iterations featured all-star artists from the Pan-Asian community including Joji, Rich Brian, Higher Brothers, Anderson .Paak, iKON, Zion.T, and more.
The 2021 edition will be the first time the festival will be held over two days. Previous editions in 2018 and 2019 took place in a single day, and were held at Los Angeles’ State Historic Park.
ANNOUNCING: HEAD IN THE CLOUDS MUSIC & ARTS FESTIVAL!!
NOV 6TH & 7TH 2021 @ BROOKSIDE AT THE ROSE BOWL PASADENA, CA.
PRESALE STARTS FRIDAY MAY 28TH @ 10 AM.
— 88rising (@88rising) May 26, 2021
Registration is open now for exclusive access to the Trust Us presale tickets for fans. Presale begins later today at 10am PT, with general public on sale open on June 3.
Trust Us Presale tickets will run at $199 USD+ fees for two-day General Admission and $349 USD for two-day VIP. Trust Us General tickets will go for $225 USD+fees for two-day General Admission and $375 USD+fees for VIP.
For each ticket sold, a $1 donation will be made in support of children in Los Angeles’ Skid Row, to have access to creative exploration through Inner-City Arts, widely recognized as one of the nation’s most effective arts education providers. Purchasers will have the option to donate additional funds at checkout.
Visit 88rising for more info.
+ “Trust Us” Presale Tix (password: HITC): $199 2-Day GA / $349 2-Day VIP
+ “Trust Us” General On Sale Tix: $225 2-Day GA / $374 2-Day VIP
+ Full Lineup On Sale Tix: $250 2-Day GA / $399 2-Day VIP
88rising founder Sean Myashiro comments,
“We’re excited to bring back the world’s greatest Asian music festival to Los Angeles at a new location just outside the historic Rose Bowl. Both the 88rising and Goldenvoice teams have been hard at work to provide fans an immaculate experience from the lineup to the production to the food. We can’t wait to see everyone there.”
In addition to the announcement, the media company have shared their new single, ‘California’, from their long-awaited Head in the Clouds III collaborative album.
‘California’ features 88rising’s Rich Brian and NIKI as well as newcomer Warren Hue singing a heartfelt ode to the idyllic Golden State.
The single is accompanied by a music video, directed by Jason Ano, featuring the three artists living life in California along with shots of the Asian-American suburbia.
Rich Brian says,
“This song is about three Indonesian kids that managed to chase their dreams. Whether it’s acting, being a scientist or an architect or both, it’s all attainable. In this case NIKI, Warren, and I attained the same thing and that is making a career in California, which comes with its highs and lows.”
Warren Hue also shares,
“The verse I wrote included the reality of being Asian in America and how I see California as a whole. The process of making this song was interesting because it shows the perspective of three Indonesians talking about America and it’s definitely a fun project.”
“It was so great to have gotten the opportunity to collaborate with my fellow Indonesians Rich Brian & Warren Hue. Songwriting-wise, it was the most organic coming-together between the three of us. Hope you guys enjoy it!”
Head in the Clouds III is the next installment of the iconic album series featuring 88rising artists and special guests. The album will bring listeners into “the Asian diasporic experience through a universal lens” with songs about conquering self-doubt and being caught between two worlds.
Relive some of the highlights from 2019’s Head in the Clouds festival via YouTube below.